Sunday, February 05, 2017 2:30 PM
Super Bowl LI today—it may have started already, for all I know, but even non-sports guys like me can’t help but hear about it—and the commercials, and the half-time show. It’s a national institution, there’s no denying that.
And a business watershed—the ad people can spend the whole year getting ready their Super Bowl commercial—and if they get it right, it’s an instant classic, a feather in their cap for the length of their career. Between the ratings fluctuations and the reviews of the half-time entertainment, it’s a show-biz watershed as well. And, of course, it’s a sports thing, first and foremost.
My experience of football was brief and uninspiring—so I don’t want to get all ‘sour grapes’ about the game—it’s exciting stuff. Still, I can’t help worrying that Football will go the way of Cigarettes. With cigarettes, we had that first study showing it was dangerous—and that made the sensible people quit.
But, between industry pushback and personal inertia, smoking remained quite commonplace. Then a second push, following a few court cases lost by Big Tobacco, virtually wiped cigarettes from the face of society—and that was a good thing—I remain a rare smoker, still, but I’m not complaining about the non-smoking movement.
So, too, with football—we’ve already had the big announcement—that hundreds of micro-lesions can form in the brain through repeated concussive blows, making football a very risky way to get rich. Industry has pushed back fairly successfully, minimizing the risk and making noises about helmet sensors and increased vigilance—but the basic facts have not changed.
Now that symptoms can be linked to their true causes, and autopsies include inspections of brain matter for long-term damage, the connection between a youthful football career and a middle-age of drooling vegetation, or suicide, will become nakedly obvious. If we are just now getting rid of bullfighting, how long can we continue to support a sport that kills its human players a few years after they retire? It doesn’t look good for American football.
Still, chain-smoking somehow seemed to make a World War into a bearable ordeal—so, if we need a weekend of football to get us through the new World Order fumbling into being, down in Washington, so be it. At this point, any diversion is a gift from above.
And I come bearing gifts of my own—two new improvs with pictures of the world’s finest baby. The music is so-so, but the pictures are adorable. Somehow, the Big Game got politicized—but all I care about is the new “24” series that follows the game—hey, if Keifer isn’t in it, why are we watching? Couldn’t they just call it something new? Well, I’m ‘too old for this shit’, as they say—maybe Sutherland is too.